Cancian

“The idea was to enable low-income communities to create their own social spaces and improve their neighborhoods without bringing on gentrification,” said Steve Rasmussen Cancian, the landscape architect who helped introduce the living rooms.

Prunings XLII 2008

Later, when perhaps 50 percent adoption has been reached, Cancian proposes that the highmiddle individuals catch up and pass the low-middle individuals, thus resulting in a more linear relationship between socioeconomic variables and innovativeness.

Diffusion of Innovations Everett M. Rogers 1995

This linearity of the socioeconomic-innovativeness relationship, however, was questioned by Professor Frank Cancian, an anthropologist at the University of California at Irvine.

Diffusion of Innovations Everett M. Rogers 1995

Even though overwhelming evidence in support of the Cancian dip hypothesis was not found, it is no longer safe to assume that socioeconomic status and innovativeness are related in a linear fashion, especially at an early stage in the diffusion process.

Diffusion of Innovations Everett M. Rogers 1995

Reanalysis of various data-sets provides some support for the Cancian dip, but there is also a good deal of contradictory evidence.

Diffusion of Innovations Everett M. Rogers 1995

The Cancian dip hypothesis is complicated and difficult to test with empirical data.

Diffusion of Innovations Everett M. Rogers 1995

In twenty-six of the forty-nine situations, the Cancian dip was not found Cancian, 1979b.

Diffusion of Innovations Everett M. Rogers 1995

The “Cancian dip” questions whether the relationship between innovativeness and socioeconomic status is linear.

Diffusion of Innovations Everett M. Rogers 1995

Cancian argues that between these two extremes, individuals of low-middle socioeconomic status are more innovative than individuals of high-middle status, especially in the early stages of the diffusion of an innovation say until about 25-percent adoption has occurred in the social system when the degree of uncertainty concerning the innovation is highest.

Diffusion of Innovations Everett M. Rogers 1995

† The most enthusiastic of these reanalyses consists of data from over 6,000 farmers who were interviewed in twenty-three different research studies; each of these original investigators provided their data to Cancian 1976b.

Diffusion of Innovations Everett M. Rogers 1995