Charlesworth

Mr. Charlesworth is a friend of many years standing as a fellow-labourer in the field of radio broadcasting, and he is also a member of the Executive Committee of The Empire Club.

Essentials of the Coming Peace 1942

When coaches such as Charlesworth are employed, they are not used properly.

Commonwealth Games chaos shows all that is wrong with sport in India 2010

David Charlesworth , Channel 4's head of sponsorship, placement and funded content, said that with product placement accounting for 5% of the spot-TV advertising take in the U.S. and Australia, there is no reason to suppose that sort of level can't be achieved in the U.K., equating to between £150 million and £170 million a year.

U.K. Broadcasters Try Product Placement Adrian Kerr 2011

"Nobody wants to annoy viewers," said Channel 4's Mr. Charlesworth.

U.K. Broadcasters Try Product Placement Adrian Kerr 2011

If Charlesworth could stick to his topic without interjections about his musical preferences, this would be a fine book.

Say That Again...? 2010

"That's not to be sniffed at in pure revenue terms," Mr. Charlesworth said.

U.K. Broadcasters Try Product Placement Adrian Kerr 2011

"The only place product placement really makes sense is where we can get scale," says Charlesworth.

Can you make a film and a profit? 2011

"Commercial broadcasters need all the financial strings to their bow," Mr. Charlesworth said, and product placement is a positive development.

U.K. Broadcasters Try Product Placement Adrian Kerr 2011

"We know that eventually we need to offer product placement as a full product to clients across our output, but I am not making any firm plans right now because we have a lot to learn from Hollyoaks before we go on to trickier genres," says Channel 4's head of sponsorship, placement and funded content, David Charlesworth.

Can you make a film and a profit? 2011

Charlesworth sees "much more natural opportunities" for the format.

U.K. Broadcasters Try Product Placement Adrian Kerr 2011