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Examples
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Chen-Bo Zhong, a professor of organizational behavior at the University of Toronto, researches these "metaphors of the mind" and the physicalization of abstract thoughts.
Boing Boing 2008
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Chen-Bo Zhong found that exposure to green products results in more altruistic behavior later on, but actually purchasing green products seems to have the opposite effect: "people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products."
NYT > Home Page By FREAKONOMICS 2010
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Chen-Bo Zhong has previously studied people's craving for cleanliness when prompted to think of their misdeeds, which he called the
Progressive Bloggers A Novelist's Mind: Lilian Nattel Online 2010
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Chen-Bo Zhong has previously studied people's craving for cleanliness when prompted to think of their misdeeds, which he called the
Progressive Bloggers A Novelist's Mind: Lilian Nattel Online 2010
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Chen-Bo Zhong of the University of Toronto in Canada and Katie Liljenquist, now at Brigham Young University in Provo, Utah, asked volunteers to read a first-person account of either an ethical act or an act of sabotage.
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Chen-Bo Zhong of the University of Toronto in Canada and Katie Liljenquist, now at Brigham Young University in Provo, Utah, asked volunteers to read a first-person account of either an ethical act or an act of sabotage.
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Chen-Bo Zhong found that exposure to green products results in more altruistic behavior later on, but actually purchasing green products seems to have the opposite effect: "people act less altruistically and are more likely to cheat and steal after purchasing green products than after purchasing conventional products."
NYT > Home Page By FREAKONOMICS 2010
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Chen-Bo Zhong and Sanford DeVoe of the University of Toronto's Rotman School of Management say merely flashing a fast-food logo for milliseconds on a computer screen caused study participants - vs. controls - to increase reading speed although there was no advantage to finishing sooner.
EcoWorld Syndicated News 2010
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Chen-Bo Zhong of the University of Toronto in Canada and Katie Liljenquist, now at Brigham Young University in Provo, Utah, asked volunteers to read a first-person account of either an ethical act or an act of sabotage.
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Co-authored by two U.S. professors from Utah and Illinois, and Chen-Bo Zhong from the University of Toronto, the first experiment in the study put 14 participants into a scented room and another 14 into a room that had been sprayed with citrus-scented Windex glass cleaner.
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