Cieri

Modeling and preparing that demo took about two months, Cieri said, but once the system went live there was very little customization required.

SearchCRM: News on CRM trends and technology Barney Beal 2010

"I've been here for 10 years, and 10 years ago our students were primarily interested in working in finance and consulting," Cieri said.

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Enpirion evaluated two other CRM applications, including "the largest competitors to Oracle CRM On Demand," Cieri said.

SearchCRM: News on CRM trends and technology Barney Beal 2010

Once the company had decided on its interest in Oracle CRM On Demand, Cieri also had some very specific ideas on how he wanted it customized to Enpirion's business.

SearchCRM: News on CRM trends and technology Barney Beal 2010

So Cieri, who led the CRM selection team, along with a counterpart in sales, made the CRM software demonstration a point of emphasis.

SearchCRM: News on CRM trends and technology Barney Beal 2010

"These are the core three people who looked at it initially," Cieri said.

SearchCRM: News on CRM trends and technology Barney Beal 2010

"After we signed on and were putting together the scope of the agreement, we wanted to make sure we froze the scope," Cieri said.

SearchCRM: News on CRM trends and technology Barney Beal 2010

Cieri is a 20-year veteran of the translation and localization industry.

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For Enpirion, that meant getting the demo in front of Cieri, his counterpart in sales, the manager of operations and the executive team.

SearchCRM: News on CRM trends and technology Barney Beal 2010

As for the future, Cieri expects any new customizations to be fairly easy.

SearchCRM: News on CRM trends and technology Barney Beal 2010