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Examples
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AOL said it is now looking to develop the sharing capability internally, although it is still in discussions with Clearspring.
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Clearspring recently started aggregating data about consumers 'Web sharing habits into segments that marketers can buy to target online ads.
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Clearspring was one of a handful of companies sued last week by attorneys representing a group of minors and their parents, alleging the companies used "Flash cookies" to track personal information about users, including minors.
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Clearspring says AddThis doesn't use Flash cookies for tracking.
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Clearspring said it doesn't collect information about consumers on all the sites that feature its button, and websites can opt out of the advertising data collection.
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Clearspring collects information about the type of content he or she is looking at and where the user is sending it.
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Add this to the list of consumer-data collection tactics that can raise eyebrows: Clearspring Technologies '"AddThis" button.
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Earlier this year, Clearspring started aggregating that data to place the person who is clicking into groups say, movie enthusiasts or mobile-phone buyers.
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A sampling of AddThis buttons offered by Clearspring.
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The company says the claims in the suit are "factually inaccurate," adding, "Clearspring does not and never did collect, store, or sell Personally Identifiable Information."
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