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Examples

  • Chapter 3: Innovation Co-Creation 1. The authors are grateful to our co-creators Fabio Lazarini and André Coutinho of Symnetics for their insights into the Camiseteria example.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • Francis Gouillart is President and Founder of the Experience Co-Creation Partnership, a firm dedicated to the practice of co-creation www.eccpartnership.com.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • Francis Gouillart is President and Founder of the Experience Co-Creation Partnership, a firm dedicated to the practice of co-creation www.eccpartnership.com.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • Chapter 2: The Co-Creation Principle 1. The authors are grateful to our co-creator Katsutoshi Murakami for his contribution to this example.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • Co-Creation also resolves the inefficiencies of mass production, and can make a difference in consumer behavior and retail procedures.

    Wednesday Giveaway – Blank Label Custom Dress Shirt | Manolith 2010

  • He is a prolific author of numerous articles—including the popular Harvard Business Review article “Co-opting Customer Competence” and the MIT-PricewaterhouseCoopers award-winning Sloan Management Review article “The New Frontier of Experience Innovation” both coauthored with C. K. Prahalad as well as the Emerald Literati award-winning Strategy & Leadership article “Leading the Transformation to Co-Creation of Value”—and is also a sought-after speaker and mentor to global firms.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • Chapter 2: The Co-Creation Principle 1. The authors are grateful to our co-creator Katsutoshi Murakami for his contribution to this example.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • The Power of Co-Creation is structured into two parts.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • Chapter 3: Innovation Co-Creation 1. The authors are grateful to our co-creators Fabio Lazarini and André Coutinho of Symnetics for their insights into the Camiseteria example.

    The Power of Co-Creation Venkat Ramaswamy 2010

  • The Power of Co-Creation is structured into two parts.

    The Power of Co-Creation Venkat Ramaswamy 2010

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