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Examples

  • Aileen Colleran, one of the most influential Labour councillors in Glasgow, was dismayed by the timbre of the Labour campaign: We came across as tribal, and with an obsessive hatred of the SNP, when they are a democratic, left-of-centre party like ourselves.

    Alex Salmond can do no wrong after biggest victory margin in Scottish political history 2011

  • “I always thought it was wrong,” says Colleran, “but now I realize it was a major reason for our success.”

    The Facebook Effect David Kirkpatrick 2010

  • Colleran learned to be cautious about what he even suggested.

    The Facebook Effect David Kirkpatrick 2010

  • Colleran and P&G marketers came up with a Facebook campaign called Smile State.

    The Facebook Effect David Kirkpatrick 2010

  • After reading about this, Facebook ad salesman Colleran did one of his masterful cold calls to find out if P&G was targeting any of its brands at the college market.

    The Facebook Effect David Kirkpatrick 2010

  • Colleran had previously worked in the record industry, and the photo on his profile showed him beaming at a party with his arm around the shoulder of rapper 50 Cent—who was goateed, impudent, and decked in bling.

    The Facebook Effect David Kirkpatrick 2010

  • Colleran, the new ad salesman in New York, was working hard to find brand advertisers who would pay on the basis of CPM, or cost per thousand views.

    The Facebook Effect David Kirkpatrick 2010

  • Colleran showed up late and was walking toward Zuckerberg when he got a phone call from his new boss.

    The Facebook Effect David Kirkpatrick 2010

  • Colleran found one company willing to pay big bucks for ads.

    The Facebook Effect David Kirkpatrick 2010

  • Remick evidently fell for Bobby, despite being married at the time to producer-director Bill Colleran, with whom she had two young children.

    Bobby and Jackie C. David Heymann 2009

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