Daybreak's

Daybreak's disappointing ratings are down to one thing: there's too little to catch the fancy of housebound mums

Chiles's Sultan of Solihull act is not enough to draw women viewers Peter Preston 2010

Those who listened to Daybreak's quarterwitted LA correspondent Ross King gibbering that the American TV market is "brutal – just brutal" might wish our own was similarly cutthroat, as Ross wouldn't have survived one botched red carpet interview, let alone the thousands he has racked up.

Cheryl Cole's loss could be the US X Factor's gain 2011

Crucially the figures from the ratings body Barb also reveal Daybreak's audience of stay-at-home parents with children, on which its appeal to advertisers depends, has fallen significantly compared with GMTV's performance last year.

Daybreak still watched by fewer viewers than its predecessor GMTV James Robinson 2010

It even has odds of 100/1 that Roland Rat, credited with saving TV-am, one of Daybreak's predecessors, will return to salvage the format.

Daybreak still watched by fewer viewers than its predecessor GMTV James Robinson 2010

More importantly commercially, its audience of housewives was 32.5%, almost twice that of the BBC.Daybreak's individuals share is now about 18.5%, less than half that of BBC Breakfast.

Daybreak: ITV's morning has broken? 2011

Buying in Chiles and Bleakley, a ready-made and established duo, may yet prove successful, but there are already signs that Daybreak's producers are changing the show around them.

Daybreak still watched by fewer viewers than its predecessor GMTV James Robinson 2010

At some juncture last week, I watched Daybreak's Adrian Chiles standing grimly beside a Lego Westminster Abbey, pointing at Lego Prince William, Lego Kate and 16,000 beige bricks.

Grace Dent's TV OD: Game Of Thrones 2011

Now, seemingly random events simultaneously occurring around the world are in fact connected as part of Daybreak's plan to destroy modern civilization-a plan that will eliminate America's top government personnel, leaving the nation no choice but to implement its emergency contingency program...

Giveaway! "Directive 51" by John Barnes 2010

Now, seemingly random events simultaneously occurring around the world are in fact connected as part of Daybreak's plan to destroy modern civilization-a plan that will eliminate America's top government personnel, leaving the nation no choice but to implement its emergency contingency program...

Archive 2010-03-01 2010

Now, seemingly random events simultaneously occurring around the world are in fact connected as part of Daybreak's plan to destroy modern civilization - a plan that will eliminate America's top government personnel, leaving the nation no choice but to implement its emergency contingency program.

Mihir’s Anticipated 2010 Books Liviu 2010