Defren

"It made sense to start a New York PR firm, since many of the inquiries we receive from consumer and technology companies stem from the New York area," Defren said.

Marketwire - Breaking News Releases 2010

That’s always been my gripe on how you, Chris Heuer and Todd Defren/Van Hoosear have over-hyped the SMR – yawn – now a social media pitch would be useful

SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release? Brian Solis 2005

Todd Defren wonders about their value and while in seeming to be generally not in favor of building microsites, finishes with a less than conclusive observation that brand marketers "think long

Des Walsh dot Com Des Walsh 2010