Dew's

While Dew's novels can be read independently of one another, taken together they're a remarkable achievement, a vividly detailed and deeply textured mural of a century of American life.

Book World: 'Being Polite to Hitler' rounds out profile of an American family Rachel Basch 2011

The novel is most powerful when sweeping historical and social changes are registered within the framework of Dew's fictional creations.

Book World: 'Being Polite to Hitler' rounds out profile of an American family Rachel Basch 2011

To generate buzz among Mountain Dew's 845,000 Facebook fans, PepsiCo reached out to them last month — for a second time — to help it develop a flavor, name and marketing plan for a new Mountain Dew drink.

Papa John's, Mountain Dew use social media to advertise 2010

Mountain Dew's mouse-dissolving capabilities may also be helped by another ingredient in the bubbly beverage: brominated vegetable oil BVO, a chemical that Gizmodo points out is banned in Europe and Japan, but is allowed in limited quantities in sodas like Mountain Dew, Squirt and Fanta Orange.

Mouse In Mountain Dew Would Turn Into 'Jelly Like' Goo, Pepsi Says (VIDEO) 2012

While Dew's novels can be read independently of one another, taken together they're a remarkable achievement, a vividly detailed and deeply textured mural of a century of American life.

Book World: 'Being Polite to Hitler' rounds out profile of an American family Rachel Basch 2011

And Pepsi, which shook Madison Avenue by spurning the Super Bowl for social media, has asked Mountain Dew's Facebook fans to help it create, name and market a new Dew.

Papa John's, Mountain Dew use social media to advertise 2010

The novel is most powerful when sweeping historical and social changes are registered within the framework of Dew's fictional creations.

Book World: 'Being Polite to Hitler' rounds out profile of an American family Rachel Basch 2011

In contrast, the soft drink Mountain Dew's advert is going down well.

Nigeria's advertisers target its new young spenders 2011

Mountain Dew's current "Fans Take Over the Brand" campaign, Dewmocracy, challenges consumers to create everything from new product flavors to marketing strategies, ending in a vote by fans to determine the next new product introduction.

Sarah O'Leary: Crowdsourcing: A Legitimate Marketing Resource 2010

Just wait till Chinese start drinking this stuff and begin experiencing that caffeine-induced high, followed shortly by the disabilitating caffeine withdrawal that only another ride on the Dew's "turbulent wave" can fix!

Archive 2009-03-01 Phil Razem 2009