Doser

On I-Doser, the digital drugs -- purchased by downloading free software and clicking on individual tracks -- are represented through stock art.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

Hmmm. The center of this discussion is I-Doser. com, a Web site that touts itself as "The industry leader in ... audio doses to powerfully alter your mood."

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

It is time for some immersion research, sampling some of I-Doser's wackiest tobacky with our own ears.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

When Harvey is informed that I-Doser is claiming these meditation aids can be used as narcotic substitutes, he is doubtful -- and agrees to use his trained senses to evaluate the effectiveness of two of i-Doser's bestsellers.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

I-Doser's biggest contribution appears to be the dark names -- the way it implies that their products are dangerous, baby, dangerous.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

The founder is Nick Ashton, who looks like a sullen underwear model in his Facebook profile picture, who said he would answer questions about I-Doser via e-mail and who -- when presented with such questions as "What is your background?" and "Do you have a degree in a science?"

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

It is time for some immersion research, sampling some of I-Doser's wackiest tobacky with our own ears.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

On I-Doser, the digital drugs -- purchased by downloading free software and clicking on individual tracks -- are represented through stock art.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

Over a 24-hour period, nine Washington Post reporters and friends sampled five different digital drugs from I-Doser. com.

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010

The founder is Nick Ashton, who looks like a sullen underwear model in his Facebook profile picture, who said he would answer questions about I-Doser via e-mail and who -- when presented with such questions as "What is your background?" and "Do you have a degree in a science?"

Some call i-dosing a drug substitute, while others say binaural beats fall flat 2010