Draftfcb

The lead agency, Draftfcb, is hiring subcontractors who specialize in targeting specific ethnic groups.

Census maps out strategy to count hardest-to-get residents 2009

Draftfcb, which is part of the Interpublic Group of companies, has had previous C-level executives oversee marketing, but Coughlin, who hails from Citigroup, will be the first individual to focus solely on this discipline.

Forbes.com: News 2011

The ad company "Draftfcb" from Obamas home town Chicago is being paid to the tune of $200,000,000.00 to oversee the census bureaus general marketing strategies.

You don't blow a bunch of money in Vegas! 2010

The campaign will feature different themes, says Jeff Tarakajian, executive vice president at Draftfcb, the lead ad agency, which is working with subcontractors who specialize in specific ethnic groups.

Multiple media carry Census message to be counted 2010

Their "classic moments," however, were created just for the ads (by Draftfcb, Chicago).

Marketers see winner in fantasy football 2009

"When Census is viewed more as a tool and instrument of the people rather than of the government, it's more positively viewed," says Jeff Tarakajian, of Draftfcb, the lead ad agency.

Census predicts fall in response rate 2009

Draftfcb used the Census database and market research to define five types of people and attitudes the Census should target:

Census maps out strategy to count hardest-to-get residents 2009

"It's more of a recognition of how people have changed, how demography has changed and how attitudes have changed," says Jeff Tarakajian, executive vice president at Draftfcb.

Census maps out strategy to count hardest-to-get residents 2009

Bryan Lattimore of IPG's Draftfcb ad agency talks with Paige Yim of the InterAct Associates program, which encourages a more diverse workplace. swapContent ( 'firstMediumStoryPhoto', 'applyMediumStoryPhoto');

Ad agency Interpublic Group acts as mentor to build diversity 2008

Kayu Tai, 23, finished early in January and now works as an art director at IPG's Draftfcb in Chicago.

Ad agency Interpublic Group acts as mentor to build diversity 2008