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Examples

  • The Bud Light "Drinkability" thing has apparently penetrated the public mind.

    The Epitome of Spurtability? 2009

  • The ads will refine the company's "Drinkability" campaign -- which sought to persuade drinkers that Bud Light is neither too heavy nor too light in taste -- that began last year and has struggled to gain traction.

    Anheuser Refreshes Bud Light Campaign 2009

  • And tagging a future spaceship with the word "Drinkability" may seem ridiculous, but it's exactly what Rhawn Joseph has proposed in the latest issue of the

    FOXNews.com Alec Liu 2011

  • And tagging a future spaceship with the word "Drinkability" may seem ridiculous, but it's exactly what Rhawn Joseph has proposed in the latest issue of the

    FOXNews.com foxnewsonline@foxnews.com 2011

  • Not only are the horses discreetly missing from the brewer's sneak peaks, but it has moved on from its short-lived "Drinkability" campaign.

    CNN.com 2010

  • Not only are the horses discreetly missing from the brewer's sneak peaks, but it has moved on from its short-lived "Drinkability" campaign.

    CNN.com 2010

  • Bud is counting on the Facebook population over 21 to win new fans, while ditching its yearlong "Drinkability" slogan to premiere "Here we go."

    Brandweek - News and Features 2010

  • The commercials will be a welcome departure from last year's Super Bowl ads, when many of the brand's pragmatic "Drinkability" spots hyped the questionable quality of the beer.

    AdPulp 2010

  • Bud is counting on the Facebook population over 21 to win new fans, while ditching its yearlong "Drinkability" slogan to premiere "Here we go."

    Brandweek - News and Features 2010

  • Not only are the horses discreetly missing from the brewer's sneak peaks, but it has moved on from its short-lived "Drinkability" campaign.

    CNN.com 2010

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