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Examples
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"At no point should you have a sharp intake of breath when you pick up one of our products," Dunkerton has said.
Julian Dunkerton: People just love the cut of his cloth |Observer profile 2011
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Dunkerton and his design director, James Holder, can rotate up to 30 different Superdry logos, which they believe will guarantee longevity.
Julian Dunkerton: People just love the cut of his cloth |Observer profile 2011
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Dunkerton once said that his goal was to create clothing that wouldn't cause you to be laughed at in the pub on Friday night.
Julian Dunkerton: People just love the cut of his cloth |Observer profile 2011
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During these early stages, Dunkerton remained entirely anonymous, but he had set up the company with a strong set of values.
Julian Dunkerton: People just love the cut of his cloth |Observer profile 2011
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It is, in fact, the brainchild of a middle-aged man named Julian Dunkerton based at an industrial estate near Cheltenham.
Julian Dunkerton: People just love the cut of his cloth |Observer profile 2011
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Dunkerton really did not need this latest calamity, which came out of the blue after an encouraging sales update in early September and no mention of any such problems at the annual shareholders' meeting less than a fortnight earlier.
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SuperGroup chief executive Julian Dunkerton said rivals were "making a big mistake" by cutting prices to attract shoppers.
Superdry takes hard line on discounts as Christmas approaches 2011
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Dunkerton batted away suggestions that young shoppers were tiring of Superdry.
Superdry takes hard line on discounts as Christmas approaches 2011
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Its shares took a 25% fall when chief executive Julian Dunkerton admitted that its annual profits would take a £9m hit – or nearly 15% – because a new IT stock management system had gone haywire.
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With two partners, Dunkerton set up Superdry in 2003 and whatever you think about the clothes – and there was some sniffiness in the fashion world, more than matched now by praise of its "coolness" – he has shown impeccable entrepreneurial instincts and changed the way that British retail goes about its business.
Julian Dunkerton: People just love the cut of his cloth |Observer profile 2011
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