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Examples
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The last name of Tom Colbourn , a vice president at analytics firm Dunnhumby, was misspelled as Colburn in a Personal Journal article Thursday on retailers' discounts.
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It takes between 12 and 20 new customers to replace a lost loyal customer, says Keith Colburn , vice president, global loyalty practice leader at Dunnhumby, an analytics firm that works with retail giants Tesco PLC and Macy's Inc.
Why Pay Full Price? Elizabeth Holmes 2011
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Kroger Co., the second-largest U.S. food seller after Wal-Mart, is working with Dunnhumby, a data company owned by Tesco, to make better use of the information provided by its loyalty card.
U.K. Grocers in Price Fight, and It's Drawing Customers 2009
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The data bank built by Dunnhumby, Kroger says, is key to this growth.
U.K. Grocers in Price Fight, and It's Drawing Customers 2009
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"Our partnership with Dunnhumby is one of our key competitive advantages," says Rodney McMullen, vice chairman of Kroger, one of the largest grocery retailers in the U.S. with 2,491 stores and annual sales of $66 billion and a net profit of $1.1 billion in its last financial year.
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To calm shopper concerns, Dunnhumby adjusted its approach.
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When Dunnhumby started working with Kroger in 2002, Tesco didn't have firm plans for entering the U.S.
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When Dunnhumby began working for Kroger, its research found Americans worried more about privacy protection than Britons.
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Dunnhumby also works for U.S. retailers such as Home Depot Inc.,
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Tesco owns a majority stake in Dunnhumby; Dunnhumby Chairman Clive Humby, who founded the London-based company in 1989 with his wife,
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