E-Trade

It was just another Super Bowl commercial, after all, two men using the world's most precious airtime to sell us two brands of the same kind of thing, and everyone watching and waiting for the blow to the head with a beer bottle, an explosion of Dorito dust or the E-Trade baby to supply the punchline.

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E-Trade is launching a Mother's Day BabyMail promo.

Social media used to market Mother's Day 2010

My question — how much lawyering, and hence $$$, will E-Trade have to spend to dispose of such nonsense?

The Volokh Conspiracy » Suing Over Spilled Milk-a-What? 2010

Other salvage operations included Shock Market, a commodity trading platform acquired by E-Trade; MagicBeanStalk, an engineer-recruiting firm; and Centers for Medical Innovation, which hunted for plant-derived cures to chronic illnesses.

Startup.com: The Sequel Christopher Steiner 2010

So, might a lawsuit like this one, almost certain to go nowhere, prove to be something of a boon to E-Trade?

The Volokh Conspiracy » Suing Over Spilled Milk-a-What? 2010

A: The latest E-Trade baby ads, which aired during the Super Bowl, have had more than 4 million views on YouTube. com.

Ad Track: Brewers hope beer lovers party on St. Pat's 2009

Neither the agency nor E-Trade will release information about the babies, but you can bet they are doing better financially than most Americans today.

Ad Track: Brewers hope beer lovers party on St. Pat's 2009

E-Trade has plenty more baby footage for future ads.

Ad Track: Brewers hope beer lovers party on St. Pat's 2009

Q: The E-Trade talking baby as is the best ad on TV!

Ad Track: Brewers hope beer lovers party on St. Pat's 2009

For example, the iPad can take on the role of an e-commerce channel like the E-Trade Mobile Pro for iPad, which generates revenue for E-Trade by optimizing the trading experience on the iPad.

CMOs: Should Your Brand Be On A Tablet? Sarah Rotman Epps 2010