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Examples
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It goes head to head against EA's just-released "Battlefield 3."
Bullets Fly as Game Rivals Compete for Holiday Sales Stu Woo 2011
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"Battlefield 3," which debuted Oct. 25, has had the most successful launch in EA's 29-year history, said Mr. Gibeau, selling five million copies in its first week.
Bullets Fly as Game Rivals Compete for Holiday Sales Stu Woo 2011
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Segerstrale added that app developers still need to have good relationships with app store owners like Apple and Google, but that once they have built an audience for their games, other ways to promote a game become possible: EA's Origin community for example.
Foodspotting founder: people want recommendations from friends, not algorithms 2011
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EA's "Battlefield 3" has similar services but doesn't have a subscription model.
Bullets Fly as Game Rivals Compete for Holiday Sales Stu Woo 2011
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EA's campaign promoting "Battlefield 3" features TV commercials and billboards with the tagline: "Above and Beyond the Call."
Bullets Fly as Game Rivals Compete for Holiday Sales Stu Woo 2011
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Those digital sales include a range of things, such as games played on Apple Inc.'s iPhone and Facebook to virtual uniforms, weapons and other items that players download to enhance their playing of EA's traditional games.
Digital Games Propel Electronic Arts's Income Nick Wingfield 2011
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Partly as a result of that, EA's revenue increased a more modest 11% to $1.09 billion from $979 million a year ago.
Digital Games Propel Electronic Arts's Income Nick Wingfield 2011
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Recently on Offworld, we've launched a new contest with Phenomic/EA's upcoming PC collectible card strategy game BattleForge to write a story based on one of its cards (right) that'll land in the final game, early beta keys for the first 1000 readers, and ATI Radeon HD 4800 graphics cards for the top three winners.
Boing Boing 2009
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EA's shift to digital sales has helped its bottom line, in part because many traditional retail games have become so expensive to produce that they generated little profit for the company.
Digital Games Propel Electronic Arts's Income Nick Wingfield 2011
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Electronic Arts EA's 'Battlefield 3,' shown above, beat 'Modern Warfare 3' to market.
Bullets Fly as Game Rivals Compete for Holiday Sales Stu Woo 2011
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