Ebbinghaus

Ebbinghaus found that the ideal time to review a memory is just before you are about to forget it.

How to improve long-term memory 2012

During the 19th century, Hermann Ebbinghaus, a German psychologist, spent more than 15 years learning random strings of nonsense syllables, and testing himself on their recall.

How to improve long-term memory 2012

In the late 1800s, a German scientist named Hermann Ebbinghaus made up lists of nonsense syllables and measured how long it took to forget and then relearn them.

Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm « Isegoria 2008

In experiments of breathtaking rigor and tedium, Ebbinghaus practiced and recited from memory 2.5 nonsense syllables a second, then rested for a bit and started again.

Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm « Isegoria 2008

Ebbinghaus discovered many lawlike regularities of mental life.

Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm « Isegoria 2008

Maintaining a pace of rote mental athleticism that all students of foreign verb conjugation will regard with awe, Ebbinghaus trained this way for more than a year.

Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm « Isegoria 2008

But the efficiencies created by precise spacing are so large, and the improvement in performance so predictable, that from nearly the moment Ebbinghaus described the spacing effect, psychologists have been urging educators to use it to accelerate human progress.

Want to Remember Everything You’ll Ever Learn? Surrender to This Algorithm « Isegoria 2008

Ebbinghaus found that people are better at recalling items from the beginning ( "primacy effect") and end ( "recency effect") of a list rather than the middle.

Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers 2009

Ebbinghaus found that people are better at recalling items from the beginning ( "primacy effect") and end ( "recency effect") of a list rather than the middle.

Simulmedia: Lessons Learned from Promo Positioning - Yuliya Torosjan - MediaBizBloggers 2009

The prior art on continuity vs. flighting comes from John Philip Jones and Erwin Ephron, who used IRI panel data to show that Recency is what really counts – the Ebbinghaus memory curve's effect on ROI – reaching consumers just before shopping trips (so they actually remember you at the moment of truth – psychologic term of art: Priming), driving up ROI.

In Terms Of ROI: What Do We Know About Continuity Vs. Flighting? - Bill Harvey - MediaBizBloggers 2009