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Examples
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The green tea used for Enviga comes from a Nestle plantation in India that produces a leaf rich in EGCG, company officials said.
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It's called Enviga, and it can burn 60 to 100 calories with three 12-ounce servings.
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Coca-Cola and Nestle launched a high-profile EGCG-based carbonated beverage called Enviga in the US in 2006, accompanied by a claim that it could burn calories.
NutraIngredients RSS 2009
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Coke also has had a mixed record creating new beverage categories, including high-profile flops in 2006 with the coffee-flavored Coca-Cola Blak and Enviga, a sparkling green tea drink.
Coke Tests Health-Tea Waters Chester Dawson 2011
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As part of their marketing campaign, Coke and Nestlé, which developed the drink together, claimed Enviga can help consumers burn calories through a combination of caffeine and a green-tea extract called epigallocatechin gallate, both of which stimulate metabolism.
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As part of the settlement, the companies will add disclosures to Enviga and any similar product to disclaim weight-loss benefits and note that weight loss is only possible through diet and exercise.
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(CSPI has sued Coca-Cola for deceptive marketing of Enviga and VitaminWater; the cases are still in court.)
Michael F. Jacobson: Packaged Deceit: How Dietary Supplements and Fortified Foods Fool You 2009
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Coca-Cola Co. and Nestlé SA will pay $650,000 as part of a pact with 27 states to resolve a marketing dispute over claims their Enviga-brand green-tea beverage will burn extra calories, resulting in weight loss.
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Coca-Cola's Enviga beverage deceptively claims to burn more calories than it provides, thanks to the magical EGCG ingredient from green tea.
Michael F. Jacobson: Packaged Deceit: How Dietary Supplements and Fortified Foods Fool You 2009
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Specifically, the disclosure is required when Enviga is marketed using terms such as "the calorie burner," "negative calories" or "drink negative."
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