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Examples
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For a series of strategic questions for firms with global account management programs, see Tony Millman, “From National Account Management to Global Account Management in Business-to-Business Markets,” Fachzeitschrift für Marketing THEXIS, 16 Fall 1999, 1-13.
KEY ACCOUNT MANAGEMENT AND PLANNING NOEL CAPON 2001
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For a series of strategic questions for firms with global account management programs, see Tony Millman, “From National Account Management to Global Account Management in Business-to-Business Markets,” Fachzeitschrift für Marketing THEXIS, 16 Fall 1999, 1-13.
KEY ACCOUNT MANAGEMENT AND PLANNING NOEL CAPON 2001
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In Sindelfingen solle die Herstellung der Autos gedrosselt und die Weihnachtspause verlängert werden, berichtete eine Fachzeitschrift.
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Villalonga, “Demand for and Use of Global Account Management,” Working Paper, Graduate School of Management, Stanford University, September 1998; see also David B. Montgomery and George S. Yip, “Statistical Evidence on Global Account Management Programs,” Fachzeitschrift für Marketing THEXIS, 16 Fall 1999, 10-13.
KEY ACCOUNT MANAGEMENT AND PLANNING NOEL CAPON 2001
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Villalonga, “Demand for and Use of Global Account Management,” Working Paper, Graduate School of Management, Stanford University, September 1998; see also David B. Montgomery and George S. Yip, “Statistical Evidence on Global Account Management Programs,” Fachzeitschrift für Marketing THEXIS, 16 Fall 1999, 10-13.
KEY ACCOUNT MANAGEMENT AND PLANNING NOEL CAPON 2001
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