Fellman

"There's really not a lot of family product out there for the next four to five weeks, so maybe we'll leg this out," Fellman said.

'Wall Street' Wins The Weekend Box Office AP 2010

"The Town" held up well and raised its 10-day total to $49.1 million, giving it a solid shot at hitting the $100 million mark, said Dan Fellman, head of distribution at Warner.

'Wall Street' Wins The Weekend Box Office AP 2010

Writer and producer Drew Fellman says doing a 3D movie in the wild was an amazing technical challenge.

Film Explores Rescue and Release of Wildlife Orphans 2011

"Clint's movies these days are more of a marathon than they are a sprint, so we'll see how it plays out," Dan Fellman, head of distribution at Warner Bros., told the Associated Press.

Weekend box office: 'Paranormal Activity 2' dominates with $41.5 million Jen Chaney 2010

Mr. Fellman added that 50% of the movie's ticket sales came from 3-D screenings and 51% of the audience was under the age of 25, proving that audiences were open to seeing two family-geared films over the weekend.

'Lion King' Holds Box-Office Lead, Topping 'Moneyball' Michelle Kung 2011

Sometimes we catch them trying to start our generators up or holding reflectors, they became a little bit more of the crew, Fellman said.

Film Explores Rescue and Release of Wildlife Orphans 2011

The first "Sherlock" movie opened when Christmas fell on a Friday and children were already out of school, says Mr. Fellman.

Films Continue Slow Streak Michelle Kung 2011

Females made up 70% of the audience for "New Year's Eve" says Dan Fellman , Warner Bros.

'New Year's Eve' Leads Box Office Amid Tepid Sales Over the Weekend Michelle Kung 2011

Dan Fellman , Warner Bros.' president of domestic distribution, says that while the weekend itself was very disappointing for the industry, he was pleased with the opening of the $125 million-budget "Sherlock" sequel, which attracted a 59% male audience.

Films Continue Slow Streak Michelle Kung 2011

In an interview Sunday, Dan Fellman , Warner Bros.'s president of domestic distribution, called the end of the franchise "bittersweet."

'Potter' Conjures Box-Office Record Michelle Kung 2011