Franzia

For all the good that may have come from Fred Franzia and John Casella there has been at least as much bad.

Vote now! Wine Person of the Decade [the Naughties] | Dr Vino's wine blog 2009

The Franzia brothers + cousin made table wine acceptable, bringing price points down so more people could enjoy their stay-at-home meals with wine rather than iced tea.

Vote now! Wine Person of the Decade [the Naughties] | Dr Vino's wine blog 2009

Drawing on the New Yorker profile of Fred Franzia, champion of wine under $10, last week we pondered the puzzle of why so few low-cost wines – say under $10 (or, perhaps, $15) – made in America are just not tasty.

2009 May | Dr Vino's wine blog 2009

I think it can be argued that Levine had a much more tangible effect on the wine industry during this time, and it can also be argued that Casella and Franzia made their wines household names.

Vote now! Wine Person of the Decade [the Naughties] | Dr Vino's wine blog 2009

In that regard, Fred Franzia has some similarities to them since his family bought lots of their acreage decades ago when land prices were a lot lower.

Why so few tasty American wines under $12? Wine importer Bobby Kacher | Dr Vino's wine blog 2009

Fred Franzia and American wine under $10 | Dr Vino's wine blog

Fred Franzia and American wine under $10 | Dr Vino's wine blog 2009

Mr. Kent of the Wine Group, which also makes wines like Franzia and Corbett Canyon, says Little Roo was on the market for about two years before Casella filed its lawsuit last October.

Look-Alike Wines Featuring Look-Alike Marsupials Duke It Out David Kesmodel 2011

We discussed the lack of tasty California values last year in relation to Fred Franzia, and heard from wine importer Bobby Kacher and winemaker Patrick Campbell.

2010 February | Dr Vino's wine blog 2010

Fred Franzia, creator of Two Buck Chuck and founder of Bronco Wine Co, has a somewhat laudable if self-serving goal: no wine should sell for over ten dollars a bottle.

Fred Franzia and American wine under $10 | Dr Vino's wine blog 2009

I understand the idea of Fred Franzia because this has also been a year of increased wine consumption in america, but I think that the person of the decade in wine should be one who looms large in the “world of wine” as opposed to one who touches many albeit in a much smaller way.

Wine Person of the Decade - nominations open! | Dr Vino's wine blog 2009