G's

It's a sentiment that Melanie Healey , group president of P&G's North America business, has studied carefully back at company headquarters.

A Tale of Two Shoppers: Life During the Slowdown Ellen Byron 2011

In late 2008, unit sales gains of P&G's cheaper brands began outpacing its more expensive lines despite receiving far less advertising.

As Middle Class Shrinks, P&G Aims High and Low Ellen Byron 2011

Drawing people who started buying private-label paper towels during the recession back to P&G's pricier brands will be hard.

Storm Clouds Loom on P&G's Horizon Justin Lahart 2012

He spoke to The Wall Street Journal about P&G's sustainability goals and the challenges involved.

Talking About Waste With P&G Mara Lemos Stein 2011

Good Timing WSJ: Has the recession affected P&G's commitment to sustainability?

Talking About Waste With P&G Mara Lemos Stein 2011

Bloomberg News Procter & Gamble, maker of Tide, faces headwinds outside the U.S. Finally, a recent fumble suggests P&G's operational cogs aren't all clicking.

Storm Clouds Loom on P&G's Horizon Justin Lahart 2012

POSTRIDE MEAL: Lisa G's, a large casual restaurant with an outdoor deck, is about a half a mile away.

Mountain-Biking Meccas 2011

In terms of visual, top-of-mind marketplace examples to drive this point home, take P&G's

In The Reputation Economy, It's The Enterprise, Stupid 2011

P&G's plans to expand sales into other countries of its Gillette Guard razor system, where replacement blades sell in India for five rupees 10 U.S. cents.

P&G Says Costs Will Curb Current Quarter Paul Ziobro 2011

The man in charge of implementing that effort is Len Sauers , P&G's vice president of global sustainability.

Talking About Waste With P&G Mara Lemos Stein 2011