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Examples
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Gaikwad now has a dominant standard for the Indian 3D content.
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This is exactly what Sanjay Gaikwad, CEO, UFO Moviez, wants to hear.
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For Gaikwad, this presented a good opportunity in the market.
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This is what made Gaikwad develop his own technology and reduce the cost of making a theatre 3D-compatible.
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Gaikwad knew that if he could eliminate the need for prints he'd have the film industry on his side and could rapidly scale up the model.
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Today, both theatre owners and Gaikwad have profited from this move.
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With 2,500 screens on the digital cinema platform, Gaikwad's business is cruising on auto pilot and is on its way to recovering its capital investment.
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For now, the company's only problem is the inability of the system to play major Hollywood movies and Gaikwad is hedging his bets here.
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However, for Gaikwad this is an attempt at creating a market for 3D films in India.
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Gaikwad clearly sees a similar opportunity in 3D films, that's why he got his researchers to struggle for over a year and a half to bring the cost down.
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