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I was asked by Jeff Zapata from Topps who I've worked with on Garbage Pail Kids and other projects.
For one thing, the whole set is made up of stickers instead of just having a smaller subset, but it's still over twice as large as anything that Topps has issued since the early 70s (even Garbage Pail Kids sets typically only contain 40 or so unique stickers.)
All said and done, I think the creative team over at Fleer misinterpreted the level of gross-out humor that most kids were responding to, much in the same way that the later Garbage Pail Kids sets did.
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