Gauntt

Says Gauntt: "The paradox right now is that if you're a hotshot creative (ad worker) and want to push mobile to the limit, you have to go to Europe and Asia."

USA lags on cellphones' marketing potential 2008

Important for global marketers, mobile handsets are the dominant way people access the Web in many emerging markets, as it is far cheaper, says John Gauntt, senior analyst at digital ad tracker eMarketer.

USA lags on cellphones' marketing potential 2008

Less than a quarter of adults would choose to receive them as videos, while others would have them sent as e-mail, voice mail or something else. eMarketer estimates that mobile ad spending in the US will reach $4.8 billion by 2011, up from $421 million in 2006. eMarketer senior analyst and mobile specialist John du Pre Gauntt says that current mobile business models practically beg for an infusion of ad dollars.

The Key to Mobile Marketing | Impact Lab 2007

"The explosion of non-official mobile content Web sites is causing the sun to set on the i-mode business model of a dominant mobile carrier selling incremental content and services to its user base," says John du Pre Gauntt, eMarketer senior analyst and the author of the new Japan Wireless: Marketing to a Mobile Society report.

The Future of Mobile Markets | Impact Lab 2007

"Every member of the mobile video value chain acknowledges that advertising will play a crucial role in developing the channel into a significant consumer service," says eMarketer Senior Analyst John du Pre Gauntt and the author of the new Mobile TV and Video: Big Dreams for the Smallest Screen report.

Growing Influence of Mobile TV | Impact Lab 2007

"If you were in [information technology] in the 1990s and you didn't advertise on the Internet, you very quickly became irrelevant," eMarketer's Mr. du Pre Gauntt says.

Mobile advertising gains but faces hurdles 2008

"Marketers would do well to listen to what the messaging market is saying with its behavior rather than rushing headlong into new mobile media directions," says John Gauntt, senior analyst at eMarketer and the author of the new Mobile Message Marketing: Cash Not Flash report.

The Rapidly Growing Business of Mobile Messaging | Impact Lab 2006

"Stay tuned," says John Gauntt, eMarketer senior analyst and the author of the just-published Mobile Virtual Network Operators: Midlife Crisis or Growing Pains? report, "a major overhaul of the MVNO business is fast approaching and it will involve more revenue sharing between operators and brands rather than the ‘cost plus’ model that predominates today."

The Latest on MVNOs | Impact Lab 2006

Former Cobras 'quarterback Glen Gauntt passed for 250 yards and five touchdowns in the loss for the Desperados.

USATODAY.com 2003

Gauntt replaces star quarterback Jim Kubiak, who suffered a season-ending neck injury in training camp.

USATODAY.com 2003