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Examples
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Gemesis can produce several thousand carats of cultured diamonds a year.
Gem of an Idea 2010
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Martin DeRoy, vice president of marketing, Gemesis, talks about the way these cultured stones are now being marketed.
Gem of an Idea 2010
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Apollo Diamonds and Gemesis, both headquartered in the U.S., announced in 2004 that they will sell cultured diamonds.
Gem of an Idea 2010
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There is no reason why they wouldn't want to do this for Gemesis and Apollo.
Gem of an Idea 2010
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Apollo and Gemesis say they're making "cultured" diamonds for a new type of customer who likes to "get frosted" or "wear a lot of ice" -- a market that Apollo CEO Bryant Linares, Robert's son, puts at $2 billion a year.
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To keep things on the up and up, Gemesis laser inscribes labels on its gems so appraisers can see that they're not natural; Apollo says each cultured diamond should have a certificate of authentication.
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For the past two years, Gemesis has been selling its fancy colored diamonds for a fraction of the price of natural stones -- $4,800 for a one-carat yellow diamond that would typically retail for $18,000.
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Gemesis is now selling colored gemstones, including rare yellow and blue diamonds, for up to 75 percent less than the market rate for natural diamonds that are by most measures identical.
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Nor do they want to provoke the ire of the diamond establishment, which is already trying to portray the likes of Apollo and Gemesis as con artists passing off fakes to an unwitting public.
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In 1996 he paid $57,000 for a "diamond-growth chamber" the size of a washing machine and founded Gemesis, which now makes diamonds at the rate of more than 100 carats a week.
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