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Examples

  • About 21 percent of Scion buyers in 2009 and 2010 were between the ages of 18 and 27, the biggest portion of so-called Generation-Y buyers among brands in the U.S., TrueCar said in a study released July 6.

    unknown title 2011

  • Millennials (those born around the year 2000) and college-bound Generation-Y students are accustomed to carrying cell phones, laptops and other mobile devices -- and retailers are vying for those high-priced purchases.

    Crazy Company Back-To-School Deals 2010

  • Deloitte research shows that more than half (53.7%) of Generation-Y stated that employees should provide them with opportunities for advancement in order to retain them.

    The Cross-Generation Workforce 2010

  • Deloitte research shows that more than half (53.7%) of Generation-Y stated that employees should provide them with opportunities for advancement in order to retain them.

    The Cross-Generation Workforce Andy McLoughlin 2010

  • Deloitte research shows that more than half (53.7%) of Generation-Y stated that employees should provide them with opportunities for advancement in order to retain them.

    The Cross-Generation Workforce 2010

  • Millennials (those born around the year 2000) and college-bound Generation-Y students are accustomed to carrying cell phones, laptops and other mobile devices -- and retailers are vying for those high-priced purchases.

    Crazy Company Back-To-School Deals 2010

  • But all that's changed now that text messaging and the internet have allowed for the creation of a hive mind -- and what's worse, one that's turned Generation-Y into one big conduit/amplifier for whatever's been cleverly marketed in its direction.

    Chez Pazienza: Kids Incorporated 2008

  • And some law firms are bending over backward to hire and keep associates, especially those of the "lifestyle matters" Generation-Y set.

    Bart Schwartz Becomes 2007

  • I think that it's not at all just a Generation-Y thing or anything like that.

    CNN Transcript Apr 2, 2003 2003

  • The compact ILX is aimed at "Generation-Y" drivers who are turning 30, Honda said at a briefing in Las Vegas this month.

    BusinessWeek.com -- Top News 2011

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