Gorlier

"There are about 2.6 million cars belonging to competitive makes that are driving into our dealerships every year that get oil changes and tire rotations and little else," said Mopar Chief Executive Pietro Gorlier , who joined Chrysler from Fiat in 2009.

Chrysler to Begin Selling Fiat-Made Auto Parts Jeff Bennett 2011

"We are moving not only on the really simple matters but also on small repairs so we are really taking care of the car," said Mr. Gorlier who has been working to position Chrysler's dealerships to become seven-day-a-week repair centers competing directly with express lube and oil change centers.

Chrysler to Begin Selling Fiat-Made Auto Parts Jeff Bennett 2011

Mr. Gorlier said he plans to increase that number to 80% by the end of this year.

Chrysler to Begin Selling Fiat-Made Auto Parts Jeff Bennett 2011

Pietro Gorlier , who now runs parts and service, will continue in that position, Fiat said on Thursday.

Fiat Management Team Takes Reins at Chrysler Jeff Bennett 2011

Mr. Gorlier also struck a separate agreement with Royal Dutch Shell PLC's Shell Lubricants for oil and the company's expertise in running express-lane oil service centers.

Chrysler to Begin Selling Fiat-Made Auto Parts Jeff Bennett 2011

Mr. Gorlier said Chrysler dealers will be able to sell the parts to independent auto repair shops, competing against regional parts retailers.

Chrysler to Begin Selling Fiat-Made Auto Parts Jeff Bennett 2011

"Our Mopar '10 Challenger is a collaboration of two iconic brands with tremendous heritage," Gorlier said.

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The division, led by Gorlier, who came from Fiat, has also initiated moves such as offering satellite television, replacing hefty owner's manuals with electronic versions on DVD and creating smartphone applications in conjunction with new vehicles, starting with the new Jeep

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"And as we develop our next generation of new Mopar parts and accessories, we will listen closely to this dedicated group of hard-core off-road enthusiasts," Gorlier said.

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While the Challenger is just for Canada and the U.S., "we will consider other markets for future special models," Gorlier said.

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