HARO

So … Between all of my biking, my hardly ever being in town for actual long races in prep for the NYC Marathon, and a host of other reasons, (most starting with the acronym HARO and ending with the term "business travel," I've made what I believe to be the smart decision, and have deferred out of the 2010 ING NYC Marathon on November 1st, 2009.

The Home of Peter Shankman - Shankman.com 2009

Help A Reporter Out - aka HARO, came to Houston recently to talk at an ISES meeting about things like Twitter, Facebook, and your business.

Christine ™ aka Big Pink Cookie 2009

Confirming what others have said in the comments RE: responses to HARO.

Why authors shouldn’t contact journalists directly « The Book Publicity Blog 2010

Thanks to HARO -- Help a Reporter Out -- and similar media leads services, there are media leads out there for everyone, all the time.

Penny C. Sansevieri: How Experts Can Maximize Their Media Presence Penny C. Sansevieri 2010

HARO, Spain VN — Bjarne Riis says he's not worried about the fusion of RadioShack and Leopard-Trek for one simple reason: Alberto Contador.

Riis not losing sleep over ‘Leopard-Shack’ merger 2011

As a journalist who uses HARO, I vastly prefer working with authors/experts directly than with publicists.

Why authors shouldn’t contact journalists directly « The Book Publicity Blog 2010

Thanks to HARO -- Help a Reporter Out -- and similar media leads services, there are media leads out there for everyone, all the time.

Penny C. Sansevieri: How Experts Can Maximize Their Media Presence Penny C. Sansevieri 2010

Most non-fiction authors do have to have their own publicity strategy and usually they do hire publicists, but in the HARO situation timeliness is essential and the whole who is helping who dynamic is different.

Why authors shouldn’t contact journalists directly « The Book Publicity Blog 2010

Thanks to HARO -- Help a Reporter Out -- and similar media leads services, there are media leads out there for everyone, all the time.

Penny C. Sansevieri: How Experts Can Maximize Their Media Presence Penny C. Sansevieri 2010

I too also forward HARO/Help a Reporter queries directly to authors (when appropriate, of course!) and encourage them to respond directly to the journalist if they want/have the time.

Why authors shouldn’t contact journalists directly « The Book Publicity Blog 2010