Definitions

from Wiktionary, Creative Commons Attribution/Share-Alike License

  • adj. Expressing sentiment in a way that seems oversweet and insincere; schmaltzy.

Etymologies

from Wiktionary, Creative Commons Attribution/Share-Alike License

From Hallmark Cards, the greeting card company, and -ish.

Examples

  • Potential readers should not be deterred by the vaguely Hallmarkish cover — and subtitle — of this book, both of which may be blamed on the publisher.

    The Pain of Elizabeth Edwards

  • Potential readers should not be deterred by the vaguely Hallmarkish cover-and subtitle-of this book, both of which may be blamed on the publisher.

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