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Etymologies

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Examples

  • Thus, Neutrogena patented a formulation of avobenzone with other chemicals, using the name Helioplex®.

    Too much in the sun: Neutrogena v. Coppertone Rebecca Tushnet 2009

  • Thus, Neutrogena patented a formulation of avobenzone with other chemicals, using the name Helioplex®.

    Archive 2009-08-01 Rebecca Tushnet 2009

  • The illustration of “without Helioplex” skin showed UVA rays, represented as arrows, penetrating the skin; “with Helioplex” skin fended off both UVA and UVB.

    Archive 2009-08-01 Rebecca Tushnet 2009

  • Text: With Helioplex®, UVA defense stays strong to help provide the highest combined UVA/UVB protection across the entire Neutrogena Ultimate Sport® line.

    Archive 2009-08-01 Rebecca Tushnet 2009

  • The illustration could be interpreted to mean that, without sunscreen, one has no protection against UVA rays, but with Helioplex one does.

    Too much in the sun: Neutrogena v. Coppertone Rebecca Tushnet 2009

  • The illustration could be interpreted to mean that, without sunscreen, one has no protection against UVA rays, but with Helioplex one does.

    Archive 2009-08-01 Rebecca Tushnet 2009

  • In March 2009, Neutrogena began giving retail stores an in-store display case that contained an illustration comparing the effects of a layer of SPF “without Helioplex®” to the effects of a layer of SPF “with Helioplex®” on the underlying skin.

    Too much in the sun: Neutrogena v. Coppertone Rebecca Tushnet 2009

  • Text: With Helioplex®, UVA defense stays strong to help provide the highest combined UVA/UVB protection across the entire Neutrogena Ultimate Sport® line.

    Too much in the sun: Neutrogena v. Coppertone Rebecca Tushnet 2009

  • In March 2009, Neutrogena began giving retail stores an in-store display case that contained an illustration comparing the effects of a layer of SPF “without Helioplex®” to the effects of a layer of SPF “with Helioplex®” on the underlying skin.

    Archive 2009-08-01 Rebecca Tushnet 2009

  • The illustration of “without Helioplex” skin showed UVA rays, represented as arrows, penetrating the skin; “with Helioplex” skin fended off both UVA and UVB.

    Too much in the sun: Neutrogena v. Coppertone Rebecca Tushnet 2009

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