Hit's

Platinum Hit's Melissa Rapp on reality TV's "experiment in human behavior"

Platinum Hit's Jackie Tohn on Doing Idol Versus Hit 2011

Platinum Hit's Karen Waldrup: I did not expect to be cut at all

Platinum Hit's Jackie Tohn on Doing Idol Versus Hit 2011

Needham analyst Sean McGowan agreed, saying Mattel could work with production houses to develop television shows and movies based on Hit's characters.

Mattel to Buy HIT Entertainment John Kell 2011

Analysts said Thomas & Friends was the most important brand in Hit's lineup, noting it was key for Mattel to keep the popular preschool toy in house after the loss of Sesame Street.

Mattel to Buy HIT Entertainment John Kell 2011

The company intends to use its global reach to expand Hit's brands in markets abroad, especially in Latin America and Asia.

Mattel to Buy HIT Entertainment John Kell 2011

The deal doesn't include Hit's interest in the children's cable network Sprou.

Mattel to Buy HIT Entertainment John Kell 2011

Platinum Hit's Karen Waldrup: I did not expect to be cut at all

Platinum Hit's Amber Ojeda: I Have a Personality, I Swear to God 2011

Kara DioGuardi on Platinum Hit's bad singing problem

Platinum Hit's Amber Ojeda: I Have a Personality, I Swear to God 2011

Hit's business primarily revolves around licensing and distribution agreements that it had in place with several partners.

Mattel to Buy HIT Entertainment John Kell 2011

For example, Mattel will gain the right to manufacture and market Hit's wooden-toy products when the current license expires at the end of next year.

Mattel to Buy HIT Entertainment John Kell 2011