Horch

Since he could not use his own name, which was a registered brand, he chose a Latin translation instead: the German word "Horch!"

Autoblog 2009

Since he could not use his own name, which was a registered brand, he chose a Latin translation instead: the German word "Horch!"

Jalopnik 2009

The lieutenant in charge of the engineers thought at first that they might be Russians, but was reassured when the first three vehicles were identified as Horch personnel carriers with 22nd Panzer Division markings; assuming that it was a reinforcement column for Stalingrad, he instructed his men to lift the barrier.

Barbarossa Clark, Alan 1965

Before the end of the 19th century, August Horch established a company known as Horch

Autoblog 2009

The word 'Horch' stands for 'hark' in German, which means listen and Audi is Latin word for listen.

rediff.com 2010

Porsche wound up at the Horch plant in Zwickau, producing luxury cars for the elite of the new Brandenberg devo.

DBTL 56: I Feel Safest Of All Johnny Pez 2010

Then one day, as he was walking down the street, a six wheeled Horch limousine came rolling down the street with two SS guards driving it and a single passenger in the backseat.

A Close Encounter with the Third Reich 2010

Porsche wound up at the Horch plant in Zwickau, producing luxury cars for the elite of the new Brandenberg devo.

Archive 2010-01-01 Johnny Pez 2010

German engineer August Horch, who used to work for Karl Benz, founded his own automobile company A. Horch & Cie in 1899.

Log of the LOGOs 2008

A decade later, he was forced out of his own company and set up a new company in another town and continued using the Horch brand.

Log of the LOGOs 2008