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  • Mattel said Thomas would immediately become one of the company's top five core brands, along with Fisher-Price, Barbie, Hot Wheels and American Girl.

    Mattel to Buy HIT Entertainment

  • With his wife, Mr. Handler developed and marketed some of the biggest-selling toys in history, including Barbie dolls, Chatty Cathy, Creepy Crawlies and Hot Wheels.

    Hot Wheels' Driver And Barbie's Dad

  • In 1968, the company introduced Hot Wheels, speedy toy cars that proved as big a hit with boys as Barbie was with girls.

    Hot Wheels' Driver And Barbie's Dad

  • However, its Fisher-Price division and Hot Wheels and Matchbox car categories have lagged.

    Mattel Profit Drops 33% as Costs Rise

  • However, its Wheels business, which includes Hot Wheels and Matchbox, fell 2%, reversing direction from a 4% increase during the first quarter.

    'Cars 2' Drives Up Mattel's Profit

  • However, its Fisher-Price division and Hot Wheels and Matchbox car sales have lagged, and increased marketing and product costs have hurt its bottom line.

    'Cars 2' Drives Up Mattel's Profit

  • Gerrick Johnson , toy analyst at BMO Capital Markets, said, If Hit's production capabilities have access to Mattel's brands—Barbie, He-Man, Hot Wheels—imagine what might happen.

    Mattel Chugs Toward a Deal for Thomas & Friends

  • Did Grandma not show him enough love or give him enough Hot Wheels when he was growing up?

    Pucker Up

  • I still have one of these from my 1960′s Hot Wheels collection as a kid.

    car from the future | clusterflock

  • If Hot Wheels is like Marley & Me, the only difference would be that the puppy kills itself.



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