Iacocca's

Mr. Hesse, who came on after the ill-fated Nextel deal, took a leaf from Lee Iacocca's book, appearing himself in Sprint's TV commercials to help turn around the company's reputation with customers.

Sprint's iPhone Hail Mary Jr. Holman W. Jenkins 2011

A decade later Chrysler was headed downhill again, and Iacocca's magic wasn't working, so Robert Lutz provided the miracle.

Miracles On Wheels 2010

A decade later Chrysler was headed downhill again, and Iacocca's magic wasn't working, so Robert Lutz provided the miracle.

Miracles On Wheels 2010

If you're a car company or dealer exec, you might not feel so warm and fuzzy about Iacocca's invention, which has become common in every retail industry worldwide.

Steve Parker: "Clunker" Program Over, but Private Versions Sprout 2009

Common-sense safety checks took a backseat to meeting Iacocca's deadline.

Why Goal Setting Can Lead To Disaster 2009

In Lee Iacocca's new book, Where Have All the Leaders Gone?, the former Ford and Chrysler president excoriates the Bush administration for its total failure to lead the country well, laying out the case that America has turned into a corrupt kleptocracy that is more concerned with lining the pockets of political donors than strengthening the nation and keeping it secure.

Boing Boing: April 8, 2007 - April 14, 2007 Archives 2007

"He once told me he doesn't count himself rich," says an editor of one of Iacocca's books.

Is This Lee Iacocca's Bid For Revenge? 2008

Around Detroit, Iacocca's role in the attempted takeover of Chrysler has sparked as much talk as the bid itself.

Is This Lee Iacocca's Bid For Revenge? 2008

The last straw, said a source, was Iacocca's outspoken performance in Japan with President Bush in January: "[The board] was thoroughly embarrassed and began to see that Iacocca really didn't want to go."

Forcing Lee Iacocca's Hand? 2008

"Bill Gates is the guy who invented the process and built the company," says Iacocca's former marketing adviser Arthur (Bud) Liebler, now vice president of marketing at DaimlerChrysler.

Why Bill Has Become Microsoft's Mr. Rogers 2008