Idealab

The returns on solar projects for utilities and corporations have the advantage of being predictable and thus low-risk, said Bill Gross, CEO of a tech incubator called Idealab, which has spawned two solar companies targeting utilities -- Energy Innovations and eSolar.

Medlogs - Recent stories 2008

But one Idealab company had emerged as a winner, its search company GoTo.

In the Plex Steven Levy 2011

As Idealab prototyped the idea, Gross had another one.

In the Plex Steven Levy 2011

But one Idealab company had emerged as a winner, its search company GoTo.

In the Plex Steven Levy 2011

Bill Gross would later shrug off the fact that his ideas involving pay per click and ad auctions had made billionaires at Google but not at Idealab.

In the Plex Steven Levy 2011

As Idealab prototyped the idea, Gross had another one.

In the Plex Steven Levy 2011

During the next few years, several Idealab companies had smashingly successful IPOs—and even more spectacular crashes when the music stopped in 2000.

In the Plex Steven Levy 2011

During the late 1990s Internet boom, Gross created Idealab, a company that would incubate new companies.

In the Plex Steven Levy 2011

Bill Gross would later shrug off the fact that his ideas involving pay per click and ad auctions had made billionaires at Google but not at Idealab.

In the Plex Steven Levy 2011

During the next few years, several Idealab companies had smashingly successful IPOs—and even more spectacular crashes when the music stopped in 2000.

In the Plex Steven Levy 2011