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Examples
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Invidi offers a variety of targeting technologies, some of which have been used by other operators.
Targeted TV Ads Set for Takeoff Suzanne Vranica 2010
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Invidi makes inferences about the age and gender of the viewer based on Nielsen data on the viewership of the channels the set-top box has been tuned to.
Targeted TV Ads Set for Takeoff Suzanne Vranica 2010
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Companies like Visible World, Navic, Invidi and Spot Runner are all flirting with the idea of delivering customized messages to increasingly discrete populations.
Curious Thoughts from Curious Minds: The March to Addressability - David Cohen - MediaBizBloggers 2009
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My 1979 article predicting addressable commercials was eventually followed by real technologies from NCM and Invidi in television, and by TACODA and everybody and his cousin on the Internet.
"Whom Should I Be Targeting?": Revisiting an Important Question - Bill Harvey - MediaBizBloggers 2009
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In recent years I've gotten acquainted with many of the companies hoping to shape the future of television advertising, such as TiVo, Canoe Ventures, BlackArrow, Backchannelmedia, Tandberg, DoubleClick/Google, Microsoft (Navic and Atlas), Invidi, and Visible World.
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The backing from Motorola marks a win for Invidi, an eight-year-old company based in Princeton, N.J. Motorola is the largest maker of set-top boxes in the U.S. and is the biggest supplier of the devices to companies like Comcast Corp., the largest cable provider in the U.S.
Ad Notes ... 2008
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Invidi, a closely held company that is a pioneering maker of software for cable set-top boxes, is receiving an investment from Motorola Inc.
Ad Notes ... 2008
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Altogether, Invidi has raised more than $85 million since being founded in 2000, including a $25 million funding round led by GroupM in December ...
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Invidi Secures $25 Million; set-top box advertising company gets Series C round led by GroupM and repeat investors from previous rounds.
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With the Invidi system, Verizon can subdivide DMAs into smaller ad zones, according to Verizon spokeswoman Heather Wilner.
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