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  • You see, I always use Ipana Tooth Paste, and if you want clean, healthy gums, and white, sparkling teeth use Ipana — I-P-A-N-A, available at all chemists.

    Archive 2009-03-01

  • And how strange it is, strange again, more strangeness, to feel a kind of homesickness for the things on the shelves in the houses that still stand, Old Dutch Cleanser and Rinso White, all those half-lost icons of the old life, Ipana and Oxydol and Chase & Sanborn, still intact out here in this nowhere near Mongolia, and does anyone remember why we were doing all this?


  • Ipana toothpaste for the smile of beauty, and Sal Hepatica for the smile of health.

    Closing Time

  • Your cleaner of choice was probably the industrial degreaser trichloroethylene, a petroleum-based clear liquid that was as common in mid-20th-century America in Ipana toothpaste, Crackerjack and asbestos.

    NYT > Home Page

  • During the Depression, advertisers turned to funny radio performers to peddle their wares, among them Fred Allen, for Bristol-Myers brands like Ipana toothpaste; Jack Benny, for Jell-O; Edgar Bergen and Charlie McCarthy, for Chase & Sanborn coffee; and Fibber McGee and Molly, for Johnson's Wax.

    NYT > Home Page

  • We were the picture-postcard refugee family: the heroic parents (my mother pregnant), the little girls learning English by memorizing TV commercials (”Brusha, brusha, brusha—Use the New Ipana!” being my favorite).

    Enemies of the People


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