Jaron

Matyszczyk worries that this trend couldlead to consumers "losing their humanity," a notion examined in Jaron Lanier's new book, You Are Not a Gadget: A Manifesto.

Google Buzz fuels rising privacy, security concerns 2010

Some critics of current movements in science and technology such as Jaron Lanier denounce the legacy of cybernetics as something that gave rise to "cybernetic totalism" -- a system of beliefs that views all of the processes of life as interactions of information.

Adam Elkus: Facebook and the Database Society Adam Elkus 2010

Some critics of current movements in science and technology such as Jaron Lanier denounce the legacy of cybernetics as something that gave rise to "cybernetic totalism" -- a system of beliefs that views all of the processes of life as interactions of information.

Adam Elkus: Facebook and the Database Society Adam Elkus 2010

Now there are even more ways to encounter Jaron's collection, since he just opened a shop on Atlantic Avenue in Brooklyn Heights 117 Atlantic Avenue, 718-288-1050.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011

Jaron's passion for collecting evolved with his age and interests: in his teens, he became a music fan and scavenged for records and memorabilia.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011

Jaron's passion for collecting evolved with his age and interests: in his teens, he became a music fan and scavenged for records and memorabilia.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011

But Jaron explains that since the popularity of this kind of treasure hunting is at an all-time high, thanks to shows like American Pickers and Pawn Stars, good deals even far outside of New York City are getting harder and harder to come by.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011

One of the first things you see when you enter the Brooklyn Flea at Skylight One Hanson is the bright and bold display from Jaron Cupak of Jarontiques.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011

Brooklyn-based owner Jaron is a Nebraska boy, born and raised in Omaha.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011

Jaron is especially passionate about mid-century and Danish modern furniture, art and decorative items from the 1950s through the 1970s, as well as folk/primitive art dating from the 1800s to the early 20th century.

Brooklyn Flea: A Music Executive Finds His True Calling -- Antiques Brooklyn Flea 2011