Jesus Diamante love

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  • Here is how extreme it can get: there are specialized boutiques that sell these types of frilly, saccharine clothes, and one of the biggest stores - called Jesus Diamante - sells around $95,000 worth of clothing a month!

    cellar door

  • They speak in soft, chirpy voices and flock to specialized boutiques with names like Jesus Diamante, which looks like a bedroom in a European chateau.

    Japan's Latest Fashion Has Women Playing Princess for a Day

  • The trend started with specialized boutiques, like Jesus Diamante, at left, which had one store in 2001 and has grown to four.

    Regal European Dress Comes to Japan

  • "I like it when everything about me feels artificial," said Kiyomi, 23, who likes to buy her clothes at Jesus Diamante, a boutique specializing in the Ageha look.

    NYT > Home Page

  • At Jesus Diamante, where lacey lingerie is laid out atop a pink bed, photo-taking of anything, including the extravagantly made-up sales staff, is taboo.

    NYT > Home Page


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