Kapell

In the late 1990s, Mr. Kapell tried to develop a software version of the poetry kits, as well as a game.

After the One-Hit Wonder Jeff May 2011

To encourage repeat customers, Mr. Kapell started brainstorming new ideas, such as packs with oversize words for kids, foreign-language versions and ones with themes such as geeks, Christmas and bike lovers.

After the One-Hit Wonder Jeff May 2011

Mr. Kapell says he is looking to broaden distribution and is considering a Magnetic Poetry app for the iPhone and iPad.

After the One-Hit Wonder Jeff May 2011

Stuck on Poetry A sneeze helped make Dave Kapell the spiritual bard of the refrigerator door.

After the One-Hit Wonder Jeff May 2011

"Within a month of the party, it was like I was selling drugs out of my house," says Mr. Kapell, who is 48.

After the One-Hit Wonder Jeff May 2011

Magnetic Poetry Mr. Kapell wooed big chain bookstores to get prime locations in their checkout aisles but didn't ignore mom-and-pop stores.

After the One-Hit Wonder Jeff May 2011

To encourage repeat customers, Mr. Kapell started brainstorming new ideas, such as packs with oversize words for kids, foreign-language versions and ones with themes such as geeks, Christmas and bike lovers.

After the One-Hit Wonder Jeff May 2011

In the late 1990s, Mr. Kapell tried to develop a software version of the poetry kits, as well as a game.

After the One-Hit Wonder Jeff May 2011

Mr. Kapell wouldn't respond to questions about exactly how much he's made from the kits.

After the One-Hit Wonder Jeff May 2011

By 1995, Mr. Kapell and a partner had set up a company, U.S. Magnetix, to produce custom magnets in China.

After the One-Hit Wonder Jeff May 2011