Keitai

Today figures showed that hundreds have already downloaded the "book", known as a Keitai - a concise literary form pioneered in Japan.

Evening Standard - Home 2011

There are many abbreviated words in Japanese like "Keitai" (short for "Keitai Denwa"

dannychoo.com - Your portal to Japan 2009

Keitai novels most often consumed on keitai | 世論 What Japan Thinks

Keitai novels: paper versions surprisingly popular 2010

Keitai novels: paper versions surprisingly popular

Keitai novels: paper versions surprisingly popular 2010

Note that in Q2 Osaifu Keitai (literally Mobile Wallet) is a trademarked service of docomo, the main promoter of electronic cash, but now most phones from the three big operators come with the FeliCa chip inside, ready to work with most electronic cash providers.

Over two-thirds prefer mobile phones to fixed lines 2008

Keitai and EZweb self-selected themselves to complete an open survey. 56% of the sample was female, 3% in their teens, 35% in their twenties, 42% in their thirties, and 20% aged forty or older.

White dog much preferred over black man 2008

Keitai novels: paper versions surprisingly popular

Paper beats electronic, for calendars at least 2010

First of all, IC chips within mobile phones (Osaifu Keitai) were excluded from the survey.

Electronic cash cards carried by majority of Japanese 2008

However the Keitai novels are not being taken up by adults, who often criticise the lack of diverse vocabulary and a general dumbing-down of traditional literary approaches.

Keitai Lessons in Writing for Mobiles Martyn Daniels 2009

Commuting in crowded trains is where the Keitai novel works best, with works published in 70-word instalments, or abbreviated into chapters that are the ideal length to be read between stops.

Keitai Lessons in Writing for Mobiles Martyn Daniels 2009