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Examples
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Vita Coco, the No. 1-selling U.S. coconut-water brand, says its revenue more than doubled in 2011 to nearly $100 million, most of that in the U.S., seven years after co-founder Michael Kirban began deliveries to New York bodegas on inline skates.
The Beverage Wars Move to Coconuts Mike Esterl 2012
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Vita Coco is controlled by Mr. Kirban and the other co-founder, Ira Liran , along with Verlinvest, a Belgian investment firm; together they hold about 80%, with roughly equal stakes.
The Beverage Wars Move to Coconuts Mike Esterl 2012
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Last April, Vita Coco, which was launched in 2004, moved into a roughly 8,000-square-foot office in New York's Flatiron District, complete with hammocks and palm trees, but space is already tight, said Mr. Kirban, a 36-year-old entrepreneur who earlier ran a software company.
The Beverage Wars Move to Coconuts Mike Esterl 2012
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I had, way back when in the 80's, some book about the Antichrist by Kirban.
Christian Science Fiction & Fantasy Blog Tour: Kathryn Mackel & the Birthright Project Mirtika 2006
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"We see fluctuations, both positive and negative, by about 10 to 15 percent," said Kirban.
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In an interview with ABCNews.com, Michael Kirban, CEO of Vita Coco, defended his product, noting that Vita Coco and O.N.E. are natural products, while Zico Natural is from concentrate, which allows researchers to include an exact amount of each ingredient.
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"Each of these investors not only validates the Vita Coco brand, but the category of natural-functional beverages as well," added Kirban.
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"GNC's motto is 'Live Well,' and as the leading vitamin, supplement and sports nutrition chain, I can't think of a finer retail partner as the Vita Coco brand grows nationally," notes Kirban.
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One retailer Kirban and Liran approached early on declared Vita Coco tasted like "sock water."
Inc.com 2010
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"This group of investors chose to invest because they've all been brand loyalists, drink Vita Coco regularly and believe in the growth potential of the Vita Coco brand," stated Kirban.
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