Kistner

Mr. Kistner points to data showing that when marketers buy Facebook ads targeting those who "like" their brand, the click-rates are three times higher than for banner ads on other sites.

Facebook's Timeline for Success Rolfe Winkler 2011

But to reach those that may have interest but aren't actively searching, Facebook may be the ideal channel, says Webtrends' Justin Kistner .

Facebook's Timeline for Success Rolfe Winkler 2011

Former oil clean up workers from Lucedale, MS All photos: Rocky Kistner/NRDC

Rocky Kistner: Gulf Clean Up Workers Complain About the Human Toll of the BP Oil Disaster Rocky Kistner 2011

Former oil clean up workers from Lucedale, MS All photos: Rocky Kistner/NRDC

Rocky Kistner: Gulf Clean Up Workers Complain About the Human Toll of the BP Oil Disaster Rocky Kistner 2011

Former oil clean up workers from Lucedale, MS All photos: Rocky Kistner/NRDC

Rocky Kistner: Gulf Clean Up Workers Complain About the Human Toll of the BP Oil Disaster Rocky Kistner 2011

Former oil clean up workers from Lucedale, MS All photos: Rocky Kistner/NRDC

Rocky Kistner: Gulf Clean Up Workers Complain About the Human Toll of the BP Oil Disaster Rocky Kistner 2011

Audience member talks about her health problems Photo by Rocky Kistner/NRDC

Rocky Kistner: At Gulf Oil Disaster Forum, Health Problems on Dramatic Display Rocky Kistner 2011

TCP's Ohio headquarters and bulb warehouse All photos: Rocky Kistner/NRDC

Rocky Kistner: Intelligent Design; the Little Light Bulb Maker That Could Rocky Kistner 2011

Audience member talks about her health problems Photo by Rocky Kistner/NRDC

Rocky Kistner: At Gulf Oil Disaster Forum, Health Problems on Dramatic Display Rocky Kistner 2011

Former oil clean up workers from Lucedale, MS All photos: Rocky Kistner/NRDC

Rocky Kistner: Gulf Clean Up Workers Complain About the Human Toll of the BP Oil Disaster Rocky Kistner 2011