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Examples
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Monsanto called on the commission to investigate what it called the “deceptive advertising and labeling practices” of milk processors such as Kleinpeter, accusing them of misleading consumers “by falsely claiming that there are health and safety risks associated with milk from rBST-supplemented cows.”
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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At the suggestion of a marketing consultant, the dairy began advertising its milk as coming from rBGH-free cows in 2005, and the label began appearing on Kleinpeter milk cartons and in company literature, including a new Web site of Kleinpeter products that proclaims, “We treat our cows with love … not rBGH.”
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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Kleinpeter went online to a site called StopLabelingLies, which claims to “help consumers by publicizing examples of false and misleading food and other product labels.”
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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“They were criticizing people like me for doing what we had a right to do, had gone through a government agency to do,” says Kleinpeter.
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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The dairy has gone “to the ultimate end of the earth for cow comfort,” says Kleinpeter, a fourth-generation dairy farmer in Baton Rouge.
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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As noted, Kleinpeter does not make any such claims — he simply states that his milk comes from cows not injected with rBGH.
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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For Kleinpeter, it was simply a matter of giving consumers more information about their product.
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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He got a call one day from the man who prints the labels for his milk cartons, asking if he had seen the attack on Kleinpeter Dairy that had been posted on the Internet.
Monsanto's Harvest of Fear Donald L. Barlett and James B. Steele 2008
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