Layalina

That is why, I along with a bipartisan group of American diplomats, businessmen and media experts formed Layalina Productions ( "Layalina" means "Our Evenings" in Arabic).

Amb. Marc Ginsberg: Layalina: Changing Perceptions About America in the Arab World 2008

Most probably, Mark Zuckerberg never anticipated that his free social network would serve as the new Layalina a premium-priced Lebanese 'society magazine' which along with its sister publication Mondanite, is known for publishing pictures of people out and about.

Faisal J. Abbas: Lebanon Finally Sees It's Twitter Dawn Faisal J. Abbas 2011

Most probably, Mark Zuckerberg never anticipated that his free social network would serve as the new Layalina a premium-priced Lebanese 'society magazine' which along with its sister publication Mondanite, is known for publishing pictures of people out and about.

Faisal J. Abbas: Lebanon Finally Sees It's Twitter Dawn Faisal J. Abbas 2011

Most probably, Mark Zuckerberg never anticipated that his free social network would serve as the new Layalina a premium-priced Lebanese 'society magazine' which along with its sister publication Mondanite, is known for publishing pictures of people out and about.

Faisal J. Abbas: Lebanon Finally Sees It's Twitter Dawn Faisal J. Abbas 2011

Most probably, Mark Zuckerberg never anticipated that his free social network would serve as the new Layalina a premium-priced Lebanese 'society magazine' which along with its sister publication Mondanite, is known for publishing pictures of people out and about.

Faisal J. Abbas: Lebanon Finally Sees It's Twitter Dawn Faisal J. Abbas 2011

Most probably, Mark Zuckerberg never anticipated that his free social network would serve as the new Layalina a premium-priced Lebanese 'society magazine' which along with its sister publication Mondanite, is known for publishing pictures of people out and about.

Faisal J. Abbas: Lebanon Finally Sees It's Twitter Dawn Faisal J. Abbas 2011

Ginsberg on the other hand, who is no slouch when it comes to Arab media he speaks the language fluently and is president of the -- pretty cool -- Layalina Productions, writes:

Jillian York: In Defense of Al Jazeera: A Response to Marc Ginsberg Jillian York 2011

Layalina is currently producing four other television series in addition to its existing productions:

Amb. Marc Ginsberg: Layalina: Changing Perceptions About America in the Arab World 2008

Layalina is totally privately funded, and its productions are jointly produced by a team of American and Arab producers, directors and writers.

Amb. Marc Ginsberg: Layalina: Changing Perceptions About America in the Arab World 2008

But until then, Layalina, along with other like-minded private sector ventures engaged in "private" public diplomacy, are part of the new "soft power" that will be needed to help a new president win the battle of hearts and minds in the Middle East.

Amb. Marc Ginsberg: Layalina: Changing Perceptions About America in the Arab World 2008