Learfield

Firms such as Learfield and Nelligan have sales and marketing experts, meaning that athletic departments don't have to hire a dozen or more people in tough economic times.

JSOnline.com JSOnline.com 2010

It also has sold its media and marketing rights to Learfield Sports — a seven-year deal with three one-year options slated to begin in July that will result in an average of about $2 million a year.

Boise State's success leads to financial security for assistants 2009

USA Today and is the operating unit of Learfield Communications, Inc., which was founded in 1972.

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The company also titles the Learfield Sports Directors' Cup with award co-founders NACDA and

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Additionally, Learfield Sports - which manages multimedia rights for more than 50 collegiate institutions, conferences and associations -- has individual rights agreements with seven Big Ten Conference members: Indiana, Iowa, Minnesota, Northwestern, Penn State, Purdue and Wisconsin.

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This sponsorship is facilitated through StubHub's relationship with Big Ten Sports Properties, Learfield's entity that manages sponsorship rights for the Big Ten Conference.

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Learfield Sports' Big Ten Sports Properties entity manages sponsorship rights for the Big Ten Conference and spearheads its corporate partner platform.

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TUSCALOOSA - The University of Alabama finished the 2009-10 academic year with a single-season record four Southeastern Conference team championships (the most won by the Crimson Tide in a single year) and finished 23rd in the final Learfield Sports Directors 'Cup standings for the

Sand Mountain Reporter: News 2010

Penn State also is ranked No. 10 in the Learfield Sports Directors 'Cup cumulative standings since its creation in 1993-94.

Penn State Live 2010

Stanford won its 16th consecutive Learfield Sports Directors 'Cup, earning 1,508.50 points.

Penn State Live 2010