Lego's

Lego's profit rose 32% in the first half as its new products, such as Lego Ninjago, sold above expectations and it continued to gain market share.

What's News— 2011

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As a child gets older, play patterns manifest themselves much more – and nature plays its part," he said, a day after announcing that Lego's new Harry Potter range helped the group to a 48% rise in UK sales to a new record last year."

Lego bids to build a greater appeal for girls 2011

Mr. Knudstorp cautioned, however, that Lego's growth is bound to ease.

Lego Builds Healthy Profit Flemming Emil Hansen 2011

Attila Balazas/European Pressphoto Agency A worker operated a machine at Lego's factory in Nyiregyhaza, some 150 miles east of Budapest.

Emerging Europe: The Week in Photos 2011

Ilincic suspects that the proliferation of social media sites may also have played its part in Lego's increasing popularity, particularly among adults: "There are thousands of websites for Lego enthusiasts and my perception is that this is increasing adults' interest because it enables them to get together and share ideas about the products."

Lego bids to build a greater appeal for girls 2011

"I would struggle to find occasions where a child could get a $500 Millennium Falcon" from Lego's Star Wars series, says Mr. Berard.

For Some Grown-Ups, Playing With Legos Is a Serious Business Daniel Michaels 2011

He said Lego's product designers were working hard to come up with female-oriented products, which will hit the shelves shortly: We're looking for the right balance of creativity that appeals to girls and construction.

Lego bids to build a greater appeal for girls 2011

Lego's multicolored, plastic-building-block concept dates to 1947.

Lego Builds Healthy Profit Flemming Emil Hansen 2011

Best line from his bio: As a child growing up in a large Italian family, Nicolas was obsessed with MacGyver, Lego's, Lincoln Logs and any sort of toys that required constructing and being creative.

Una LaMarche: Meet The Project Runway Season 8 Contestants 2010