Levie

A: Aaron - known in this office as "Levie" - is definitely the most hands-on CEO I've ever encountered, and I mean that in a good way.

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So their answer was to build "a software company that delivers the service," Levie said.

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

One name I didn't hear: Drew Houston of Dropbox, a company I perceived as a threat to Levie and Box.

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

Levie was quoted as saying recently, "Businesses of all sizes are moving their information and collaboration to the cloud, and with this new capital we'll support their transition by continuing to aggressively out-innovate legacy players like Microsoft."

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

"Our original question to ourselves," Levie remembered, "was 'how do we build enterprise-level technology that doesn't feel like enterprise-level technology?'"

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

When I asked about his quote, Levie didn't hesitate.

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

CEO Aaron Levie says getting well-known rockers "is a best practice" and that "even conservative investors would realize that it was a good investment."

Battle of the Bands: Tech Firms Compete for Rock Stars Ben Worthen 2012

"We were also looking very closely at the tech landscape, philosophically," Levie chatted energetically, "and asking ourselves other questions such as 'what kinds of devices will people be using?' and 'how will people be using data?'"

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

On Dylan Smith, his Box co-founder, Levie says, we really balance each other out terrifically.

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012

Aaron Levie is a very excited and excitable 27-year old who has a vision well beyond his years.

Bill Robinson: Aaron Levie and Box: Thinking Outside Of It Bill 2012